Hello! My strongest passion is studying of people and their way of life. That’s why I combined the following experiences:

As a Director I shoot ads for international brands and create product placement in many shows on Russian Federal TV channels. I have also the fantastic experience as the Author, Director and Presenter in YouTube reality show “Bad Tattoo Hunters”.

As a Director Of Photography I shoot music videos, ads, TV shows (my favorite one is travel show “100500 Cities”). I acted as the Creative Producer of “Natural Selection” short film, the winner and finalist of Australian, Canadian, European and Russian film festivals.

Since 2010 I develop my personal photo brand Alex Yocu. Street style, travel reportage, portraits, theatre & ballet, ads, documentary and social projects – I love all these genres. You can find my works in printed and online media, including National Geographic, Esquire, GQ, DNA, Afisha, Meduza, Colta and many more. Since 2011 I cooperate with the most famous Russian theaters.

My personal website Alex Yocu
For more details please see my LinkedIn Profile



Hi everyone! My name is Alfiya, I’m a producer and I’m in love with my work.

My experience combines media producing, marketing, business operations management for international and Russian clients. Besides practical part of my work I also have strong education background in New York University Tisch School of the Arts, London Metropolitan University and Finance Academy under the Government of the Russian Federation.

As a Media Producer I work on TV and digital shows and series, ads, music videos, documentaries and short films. Among my most memorable projects are travel TV-show “100500 Cities”, Web-series “Actually”, YouTube reality show “Bad Tattoo Hunters”, Animation series “Nauchpok”, TV and YouTube show “+100500”, short movie “Natural Selection” (participates in International festivals this year).

Besides media production I have the experience for more than 12 years as Marketing and OD & HR Leader on Russian TV Federal Channels (CTC, Domashniy, Peretz/Che, CTC Love, REN TV) and in International Consulting companies (PWC, KPMG, Deloitte).

For more details please see my LinkedIn Profile